Sony subsidiary rebrands to S.BLOX, expands crypto trading

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Sony subsidiary Amber Japan rebrands to S.BLOX. It plans to overhaul WhaleFin’s user interface and expand its crypto trading services. Discover more about Sony’s growing presence in the crypto market.

Amber Japan, a company operating under the Sony Group, has rebranded and officially changed its name to S.BLOX. as of July 1.

The firm highlighted the updates are geared toward improving the service and making it more user-friendly amid the expansion of its features. S.BLOX, established on Jan. 10, 2018, is wholly owned by Quetta Web, reflecting Sony Group’s 100% investment in the crypto exchange company.S.BLOX is registered under the Kanto Local Finance Bureau Director No. 00015 and is a Japan Virtual Currency Exchange Associate member.

 

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