For more than a decade, the blockchain industry has struggled with a self-determining question: how do we go mainstream? The quest for the killer app or company that suddenly moves the masses to cryptographic infrastructure has proven to be a daunting task. But unlocking product-market fit here represents more than a win for the consumer: it will signal a profound shift in how the internet is structured and governed for our lifetime.
Despite having ubiquitous distribution and seemingly unlimited opportunity to hire emerging talent in blockchain, the story has always been that it is not a big enough addressable market opportunity today. After sunsetting Libra due to regulatory backlash, Facebook’sover the past three years and still doesn't have chips on the table in crypto.
Today’s builders are relentless in their pursuit of regaining power to defy exploitative Web 2.0 practices, operating systems and app store constraints, so that 10 years from now, decentralized organizations are the new more benevolent leading class and the FAANGs become service providers. Telegram’s strategic pivot allows its app developers to align their revenue models with the long-term growth of the Web3 ecosystem. By providing critical distribution, a wallet, infrastructure and support services, they can continue to generate substantial revenue while contributing to the broader goal of a decentralized internet. This symbiotic relationship benefits both the TON blockchain and Telegram, creating a more sustainable and inclusive digital economy.