William Shatner’s Startup Brings New Meaning To ‘Enterprise’ Ethereum

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Sixty-seven years ago, the actor best known for playing Captain Kirk on television franchise Star Trek earned a bachelor’s degree in commerce. Now 88 years old, the actor is tapping the passion he had as a young man to use the ethereum blockchain as a way to track rare and unique objects.

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Since then, Shatner has gone on to have a whirlwind career, culminating on the entertainment side with an Emmy and Golden Globe in 2005, 39 years after he first took the helm of the. But beneath the surface percolated a youthful passion for commerce. During the 2017 initial coin offering craze, when $5.6 billion dollars were raised by selling custom cryptocurrencies, Shatner got his first chance to enter the modern world of crypto-commerce.

“Science fiction is the exercise as complete as possible, as far as you can go, of imagining the future,” says Shatner, who in addition to being the spokesman will serve as an advisor to the company. “And we all understand that in the end, humanity, once it imagines something is inspired to make it concrete, to make it happen, and that’s what has happened.”

“I recognize a prospect of the future,” says Shatner. “And that is identifying things using blockchain.”

 

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He’s fun. Keeps it light enough to be heavy. Hard mix to serve cold. 🙏🏻

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