Europe’s wealthiest legal cannabis tycoon has seen misfortune quite a bit, twice in his own career and once in his father’s. However, his personal reaction when his business lost $29 million in the Cypriot banking collapse in 2012 was a little unusual.
Like many of his generation, White is now embracing blockchain — with a unique use case for NFTs — as part of his business.“For example, a Manhattan cocktail is a blended mix of whiskey, sweet vermouth and bitters. It’s the combination that makes it great. For me, it’s the combination of cannabis, blockchain and crypto – you can’t go wrong.”White’s first career was in music production, including working on a track with Drake that resulted in the hit “One Dance.
He attributes his work ethic to his early life, singing as a chorister in Durham Cathedral and never having a day off, including singing on Christmas Day. Back in 2021, White told Ladbible about plans to develop a cannabis industry cryptocurrency called MEDI. That token never launched — he got caught up building his medical marijuana business instead — but three years on, he’s revised and revamped the plans into something new.Aided by digital marketeer Ricardo Capone, an old friend now serving as his chief technology officer, White has teamed his cannabis product with NFTs to provide a traceability engine on the blockchain for his plants.
The DApp requires KYCing customers to ensure the product is only sold in regions where this is legal. Payments are taken in fiat or crypto, with the sellers’ markup paid out in Ethereum.DrGreen then ships the products out.Supply chain tracking of weed on blockchain