trading cards and stickers will be supplied by Fanatics Collectibles from June 2025 after an exclusive multi-year deal was struck for the American manufacturer to replace Panini. The name on any merchandise rolled out under the new agreement will be Topps, which was bought by Fanatics in 2022 and is its main brand. Advertisement Panini enjoyed an iconic spell producing sticker albums for England’s top division from the late 1970s until the early 1990s.
It will produce them for the 2028 men’s Euros, the 2025 women’s Euros and the Nations League finals until 2028. Topps was criticised after it emerged a number of ’s players were reportedly not involved in the sticker collection for the Euro 2024 edition. A Topps spokesperson told The Telegraph: “Topps is proud of its first Euro 2024 sticker collection for the upcoming competition.