Coinbase is launching a $15 million TV ad campaign that aims to tout the merits of using cryptocurrency in a language that sports fans understand: Pizza. FOX Business has learned that the U.S.’s largest crypto exchange is set to run three separate commercials across four channels airing the NBA playoffs starting Wednesday.
The commercial ends with the pie getting picked up by a delivery boy who turns to the camera and says, "we deserve a better system, easier simpler faster. That’s how crypto works." "Crypto is a solve for Americans who are fed up with the middlemen taking a bite every time they order and pay for pizza, Coinbase’s Vice President of Engineering told FOX Business.