The boss at Ava Labs' gaming division says their cheeky marketing stunt was a hit at the Game Developers Conference. Plus, the Bitcoin Miner clicker game will have your thumb throbbing.There’s no future in the tech, so developers might as well throw in the towel and go back to regular software gigs. That is the tongue-in-cheek marketing approach to grab gamer attention taken by Ava Labs — the team behind Avalanche blockchain — and it looks like it’s paying off.
“With a topic as polarizing as Web3 gaming, people tend to already have their minds made up,” Ed Chang, the head of gaming at Ava Labs, tells Web3 Gamer. “We figured why not take a humorous approach to help people step outside their comfort zones, consider things differently, and see the substance behind all the hype.” It’s a breath of fresh air in Web3 gaming marketing, where buzzwords like “revolutionary,” “pioneering,” and “groundbreaking” are tossed around too easil