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The shares fell 9.5 per cent at 4:31 p.m. in late New York trading. The stock has slipped 6.3 per cent so far this year, compared to a 9.9 per cent gain for the S&P 500 Index. Lululemon’s enduring appeal with high-income shoppers has allowed it in the past to sidestep volatility in demand that has hurt other brands. And it has frequently outperformed its guidance in recent years, leading investors to expect better-than-forecast results. Nonetheless, the latest outlook indicates the pace of growth is starting to get more difficult to maintain.