Bitcoin tops Taylor Swift and Beyoncé in Google search

Bitcoin played the “anti-hero” this week, stealing the spotlight from pop icons Taylor Swift and Beyoncé in Google search popularity.

Bitcoin’s record-breaking rally has sent searches for the largest cryptocurrency to their highest point in over a year, attracting more US searches than the two music artists combined over the last week, according to Google Trends data.

Over the Super Bowl weekend in early February, searches for Swift were 14 times higher than they were for Bitcoin. But, a March spike in search interest for the digital asset has quickly inversed that relationship, with Bitcoin seeing an average search rating of 53 in the last week, compared to Swift and Beyoncé, who had average search ratings of 38 and nine, respectively.

A series of market setbacks and high-profile criminal cases has hurt retail interest in Bitcoin over recent years, mirroring some of the anxiety that Swift writes about in her “Anti-Hero” song from late 2022. Despite the token setting a new all-time high for five of the last seven days, search interest has still not hit the highs it saw back in 2021, when it reached its previous high.

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In bitcoin's shadow, another cryptocurrency, Ether, stages its own rallyBitcoin has captured the limelight in recent weeks as it surged to a new record high, yet another major cryptocurrency, Ether, has been enjoying its own meteoric rise. Bitcoin's rise has been well-documented, but Ether's has been even more impressive, surging almost 72 percent year to date in comparison to bitcoin's 61 percent rise.
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