Japan's Mitsui to buy 12.7% stake in Axiata's digital and analytics unit

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Japanese trading house Mitsui will take a 12.69 per cent stake in Axiata Group's digital and analytics unit, the Malaysian telecommunications conglomerate said on Thursday.Mitsui will invest $58 million in Axiata Digital & Analytics (ADA) through ADA's holding company, Axiata Digital Services.

FILE PHOTO: The logo of Japanese trading company Mitsui & Co. is seen in Tokyo, Japan, January 10, 2018. Picture taken January 10, 2018. REUTERS/Toru Hanai/File PhotoJapanese trading house Mitsui will take a 12.69 per cent stake in Axiata Group's digital and analytics unit, the Malaysian telecommunications conglomerate said on Thursday.

Mitsui will invest $58 million in Axiata Digital & Analytics through ADA's holding company, Axiata Digital Services."Through this additional investment, Mitsui will provide ADA's marketing solutions and data analysis services to Mitsui's important partners and investees to help accelerate their marketing DX efforts," the Japanese firm said.

Mitsui will also acquire an additional 16.7 per cent stake in Axiata Digital Services, beefing it up to 20 per cent. We know it's a hassle to switch browsers but we want your experience with CNA to be fast, secure and the best it can possibly be.

 

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