INNSCOR Africa Limited's Chicken Inn has won a trademark battle against Slice Distributors Ltd, also trading as Chicken Slice.
The ruling follows a successful appeal by Inscor which approached the upper court appealing against a High Court ruling in favour of Chicken Slice.Earlier this year, High Court Justice Sylvia Chirawu-Mugomba dismissed Chicken Inn's application after it filed an application in 2019 seeking an interdict against Chicken Slice for using its trademark, 'Luv' and its colours.
The company also argued it has always used 'Luv Dat Chicken' since 1987 before Chicken Slice started using 'I Luv it' on its burger boxes. Chicken Slice rebuffed the accusations arguing that Chicken Inn doesn't not own exclusive rights to the tagline 'luv'.