He started trading them for fun when he was around 12. As a teenager, he didn’t have much money, and he recalled the rush of taking $200 in birthday cash to SoHo to buy a used pair of statement sneakers from a stranger on Facebook.
Choon, 26, went on to found multiple businesses: Potion, a CBD brand; Bowery Showroom, a retail space and hub for creatives in Lower Manhattan; and Bowery Agency, a marketing firm. The showroom and agency are part of Choon’s Lower East Ventures LLC and have pulled in five figures of revenue per month in recent months, according to records provided to MarketWatch. Choon said all three businesses are consistently profitable and gross five to six figures per month combined.
He tried and failed at day trading, and recalled the pain of losing a hard-earned $3,000 by the time he closed his Robinhood account. He went on to get a 9-to-5 digital marketing job at a crypto firm and sold CBD gummies on the weekends at parties and street fairs, growing the business. He was earning enough from Potion that he decided to leave his full-time job in August 2019.
He returned to the Hester Street fair with cannabis products and this time, vintage clothes. Interest exploded thanks to his TikTok posts.As he continued to buy more clothes to sell at fairs, he needed a place to store them. He found a store on Craigslist, “really cheap because it was still during Covid,” and in serious need of repair.