Nike Trips Up .SWOOSH Launch While Bitcoin NFTs Soar

.SWOOSH, Nike’s Web3 collectibles platform, released its first NFT sneaker collection called Our Force 1 and hasdespite a bumpy mint. The sale, which began with “First Access” on May 15 after numerous delays, faced multiple technical issues that hindered the user experience.

The “General Access” sale began on May 24 – two weeks after its initially-proposed date – and also experienced issues with traffic and tech preventing many from minting. The sale is ongoing, but Nike has already deemed it a success on Twitter, despite the fact that many NFTs haven’t sold.Some users were frustrated that Nike, who are experts in releasing exclusive sneaker drops that sell out in seconds, had so many technical issues with the .SWOOSH drop.

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