Strike says the expansion will increase its total addressable market to almost 3 billion people.
“Our end goal is to address the 7 to 8 billion people in every single country,” said Manuela Rios, Strike’s vice president of product, in an interview with CoinDesk. Rios says the app’s new user interface will feature a seamless onboarding experience, something she said the company has been working on for years.
“If you are in the United States the apps are gorgeous; there's a really high bar for design,” Rios explained. “Unfortunately that's not the case when you download apps abroad.”
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