Grocery delivery startup MilkRun collapses, blaming economic conditions

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Ultra-fast delivery pioneer will cease trading on Friday and lay off more than 400 staff

Fast delivery company MilkRun will close this week and all staff made redundant after the much-hyped startup failed in its quest to change the way people receive their groceries.

“I’m writing to let you know that we have made the difficult decision to wind down the business, and as a result, MilkRun will cease trading this Friday,” he said in an email to staff.Read moreRapid grocery delivery companies gained popularity around the world during the early pandemic years, with venture capitalists ploughing cash into a sector promising to get groceries to their urban customers often within 10 to 20 minutes.

 

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Sorry to shatter spin, but it wasn't economic conditions. It's plain simple fact that this market can not support these services: population size & density, geographic spread. competition from majors etc etc etc. This should've been clear from the start. We'll never be New York!

That's a real shame.

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