The history of Loro Piana – the Quarona-based brand best known for its luxurious clothing in the so-called ‘noble fibres’ of cashmere, silk, and vicuña – can be traced back to the early 1800s, when the eponymous family began trading wool in the village of Trivero, northern Italy.
Coinciding with the launch of the brand’s store in Palo Alto, California, shoppers will be able to scan a QR code on Loro Piana’s ‘The Gift of Kings’ merino wool products – ‘one of the oldest, most prized and exclusive wools in the world’, created from Australian and New Zealand sheep raised by expert breeders – and discover a piece’s entire history, from field to factory to store.
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