After a short stint at Santander, she was headhunted by an Argentine tech company called Collective Mind, which grew rapidly. Then in 2000, she started a family office business for high-net-worth clients under the umbrella of Guggenheim Partners. In those days, family offices weren’t as prevalent as today.
“My discussions with my partners were very much around: ‘We should be investing in tech with tech expertise, not financial expertise.’” She feels the mindset required is more technological and over a longer time span than in conventional finance. This led, in 2016, to her second company, which is called The Venture City.The Venture City is an accelerator to nurture innovative projects, so it has the financial backing, expertise and support to reach its potential.
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