Less than a year ago, as the Rams and Bengals duked it out on the SoFi Stadium gridiron for Super Bowl LVI, more than 100 million viewers were met with ads promising a chance to hop on: cryptocurrencies, nonfungible tokens and a frothy ecosystem of blockchain-ified digital commerce.
LeBron James did a promo for the Crypto.com trading platform. Coinbase, another crypto exchange, spent $14 million on a QR code gimmick. And who could forget that Larry David ad suggesting that crypto was an invention on par with electoral democracy and the wheel? It was a bold marketing play so eye-catching that people called the event “the Crypto Bowl,” even before the game took place. And yet, this year crypto is expected to be almost entirely absent from the proceedings. Fox Sports’ executive vice president of ad sales, Mark Evans,
Crypto is a grift. So are NFTs.
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