The sweeps included websites of mainly EU-based traders selling clothing; electronic goods and household equipment; cosmetics and personal care goods; and food. The CCPC inspected the Irish websites of 16 well-known high street retailers.
The first was fake countdown timers, which are designed to create a sense of urgency by falsely presenting an offer as time limited. The third was the hiding of information on a product or service by making it less visible by using very small fonts or placing information in a less prominent section of the website or application.
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