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The main focus of the offering is on blockchain-based gaming and related NFT applications, including one application that is specifically designed to entice Amazon customers to play crypto games and claim free NFTs in the process. Early iterations of the plan included a goal to do at least one NFT drop with an artist, and Amazon executives reached out to at least one family office to explore interest in that idea. Since that time, the company’s plans have apparently evolved to include gaming and more user interaction.
It’s likely that the company will need to do a number of internal hires as it moves forward with its plans, one source said.