The NBA has extended its current partnership with Meta to broadcast its games to the metaverse. The company announced that 52 games of the league will be available to be enjoyed using VR tech, using Xtadium, a co-viewing platform. Five of these games will be presented in a more immersive way for Horizon Worlds, Meta’s flagship metaverse app.The NBA has sealed a deal to bring some of its games freely to the metaverse. On Jan.
With this move, the league aims for existing fans to have a more interactive experience, and bring new fans that are familiarized with these new technologies to the sport. About this, Meta director of metaverse media content Sarah Malkin stated:
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