Mark and Michael Dries had spent seven years running a successful software and application design agency together when conversations on the golf course with a successful technology entrepreneur became a million-dollar plan for a company based on the sport they all love.
Rather than expecting people to play golf in virtual worlds, the pair are looking to build technology that supports and enhances the fun for those who get out on the course. The team of 15 developers and augmented reality specialists who had previously worked on client projects have all been reassigned to work full-time on Play Today.Mr Dries said the scoring app and wallet was based on the Flow blockchain, which is well known as the blockchain underpinning the US National Basketball Association’s Top Shot digital collectables.
“But if you take the longer-term view, it looks more impressive. We are bullish about digital wallets and the metaverse, with the thought that we will attract golf lovers with the content that’s in there, rather than having a ‘build it and they will come’ approach.”Another facet of the business model is a digital wallet featuring golf-related tokens to unlock metaverse experiences, or show standings in virtual leagues.
“So what they’ve built here is a way of putting a digital wallet out very quickly, and with that crypto wallet comes the fact you have a token which enables you then to take them into the golf metaverse.”