As part of the agreement, a collection of NFTs will be produced for Haas while Opensea’s logo will appear on its cars.Leading peer-to-peer marketplace for non-fungible tokens Opensea will create an NFT collection for Haas F1. The collaboration was announced Thursday by Haas, the only American-owned team competing in the FIA Formula One World Championship.
The initiative aims to enhance fan engagement, the racing team indicated. “NFTs have the incredible power to unlock new experiences and give us a canvas to bring people together around the things they love in new ways,” added Vice President of Product at Opensea Shiva Rajaraman. Also under the deal, the Opensea logo will appear on the VF-22 cars, which were designed and constructed by the Haas F1 Team to compete in the 2022 Formula One World Championship.
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