, a licensed digital bank designed to enable the buying and selling of virtual and digital currencies, has announced its partnership extension with the Australian-based football club, Western Sydney Wanderers. This contract renewal will see the crypto trading platform continue providing needed support to the A-League team until the end of the 2022/2023 footballing season.
,” Vincent Le, JPEX’s General Manager, states about this partnership. He further encourages the home fans to rally behind the team and JPEX from now until the end of the season.JPEX has also partnered with the Australian-based team to create and launch a cryptocurrency-tailored ad to drive JPEX’s influence further and, in turn, accelerate global crypto adoption.
JPEX, through this crypto-focused advert, hopes to get the regular football fan acclimatized with basic yet essential cryptocurrency words and their meanings. The first advert—HODL—is brought to life by the Wanderers’ goalkeeper, who refuses to let go of the ball. Similar to the crypto space, the goalie is holding on to the ball for his life, comparable to how a crypto owner holds a token in the bear season.
With sublime success recorded thanks to these marketing campaigns, JPEX hopes to continue partnering with various brands as it seeks to become a household name in the crypto space. One such partnership is with Simplex by Nuvei, which will see the digital trading platform build and launch physical crypto-friendly cards to facilitate a host of transactions for JPEX users.
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