This is just one of many recent moves into crypto by the brand, which has a dedicated digital experiences team.Luxury fashion house Gucci is going to start accepting cryptocurrency payments in limited stores as the brand continues its ongoing experiments in crypto.
Gucci has already taken significant steps in moving into the crypto and blockchain gaming space. The company has a specific team dedicated to Web3-focused initiatives and had 19 million visitors on Gucci Garden, its Roblox game. The company has also created “skins” which change the appearance of an avatar on games like Animal Crossing and Pokemon Go.
The move comes as a number of luxury retailers and brands are integrating crypto payments. Earlier this week, luxury fitness and health club Equinox announced accepting cryptocurrency in clubs in New York City,. A few months ago, fashion brand Off-White began accepting crypto payments in Paris, London, and Milan.
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