Meta is bringing interactive 3D ads to Facebook and Instagram feeds, inspired by the metaverse pivot the company has begun to execute since its name change. This is possible due to a new integration in Meta’s AR publishing library with a development from a company called Vntana. This innovation will allow any publisher to include these metaverse-inspired ads in the feeds the platforms, with users being able to interact with the objects.
“Just like regular ads, 3D ads appear in users’ Facebook and Instagram feeds displaying interactive 3D models that users can tap and interact with – moving the product around to view all angles,” the release details.This innovation might be part of the first monetization strategies that include metaverse-like elements in Meta-owned platforms.
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Meta is already taking their first bold step into integrating metaverse and AR into Facebook and Instagram and unsurprisingly, it's for Ads. The Vntana integrated $3D ads on Meta will bring 3D models that users can tap and move around to view all angles. It's a good feature
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