GameStop to Launch a Blockchain-based NFT Marketplace

The American video game retailer – GameStop Corp. – partnered with Immutable X Pty Limited to establish an NFT marketplace. As part of the deal, both parties created a $100 million fund., Immutable X will become a layer-2 partner for the former’s NFT marketplace. The project is expected to see the light of day later this year. Immutable X will also provide nearly $150 million in IMX tokens to GameStop upon achieving specific goals.

The details on the collaboration and other relevant information will be disclosed in Form 8-K with the US Securities and Exchange Commission .its interest in blockchain technology and non-fungible tokens earlier this year when it launched a new division dedicated to cryptocurrency partnerships. Initially, the company hired 20 people to run the unit.

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