China's giant Canton Fair goes virtual, with teething pains

SHENZHEN, China - China’s oldest and biggest trade expo opened online for the first time this week to make up for lost face-to-face trading in the wake of the coronavirus outbreak, though some buyers and sellers complained of teething problems.

With travel restrictions making the twice-yearly Canton Fair in Guangzhou impossible, organisers moved online, touting more than 25,000 exhibitors showing products across ten 24-hour live broadcast rooms. Chinese tech giant Tencent is providing cloud support for the 10-day event, with buyers and sellers able to message each other in real time. The company declined to comment.“We can only see buyers come in, but we can’t actively communicate with them,” Elaine Gu, a marketer for hand sanitiser maker AoGrand, told Reuters by phone on Monday.

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Source: WSJ - 🏆 98. / 63 Read more »